The Psychology of Safety Colors

What do you think of when you see the color yellow(Safety Color)? For most people, it radiates feelings of warmth, joy, optimism, confidence, inspiration, and positive energy. As a long-wavelength color — the brightest on the visible spectrum — yellow is also the most noticeable shade to the human eye, known to stimulate mental activity […]

The Psychology of Yellow

Did you know that not only can color dictate your mood, behavior, decisions, and interactions, but that there is a science that studies these unique effects? It’s called the psychology of color and it discusses the ideas that how we respond to colors is deeply rooted within us. It is for this reason that red […]